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How it works: from sign-up to your first payment

The full path of a COD seller: open an account, pick a product, bring in orders, have them confirmed and delivered, then get paid. Who does what at each step.

The essentials

What is it?
This is the full path of a seller, from opening an account to the first transfer out. It splits into two parts that never mix: what the seller does — find customers, pick a product, set a price — and what the platform does — call, pack, dispatch, collect the cash, calculate and pay.
Who is it for?
Anyone who wants to sell in Morocco without running stock or dealing with a carrier: a beginner starting with one product, a seller who already has a YouCan store or a page with an audience, or someone selling through direct messages who wants to stop keeping orders in a notebook.
How does it work?
The seller opens an account, waits for approval, picks a product and sets a price. Every order they bring in enters as a lead, is confirmed by phone, becomes a parcel that is packed and dispatched, and the customer pays the courier. The order's profit is then posted to the seller's wallet, which they can request to withdraw.
What is it for?
Because the three heaviest parts of a COD sale — calling every customer, packing and shipping, getting the cash back — are the same for everyone and can be shared. What cannot be shared is the product and the advertising: that is where a seller wins or loses.
How do you use it?
You need an approved account, a product chosen from the 1 in the catalogue, a selling price, and a source of orders — a store, a page, an advertising campaign, or simply leads typed in by hand. Delivery covers 65 cities and the confirmation fee is 10,00 MAD per order.

Selling cash on delivery on CODFamilia means picking a product from the catalogue, setting your own selling price, bringing in orders that the platform confirms by phone and delivers, then withdrawing the profit credited on each delivery.

What the platform does, and what it will not do for you

The platform handles everything that happens after an order has arrived. It does not handle what happens before. That boundary is the one thing to understand before signing up, because it decides whether an account will be of any use or simply sit empty.

Put plainly: nobody will send you orders. The catalogue, the phone team, the hub, the carrier and the wallet exist to process orders that you bring. If you have no store, no page, no advertising budget and no audience, no feature of the platform will make up for that.

At each step The seller The platform
Finding the customer Advertising, store, social media, word of mouth Nothing
Choosing the product Picks from the catalogue or files a sourcing request Holds the catalogue and the stock
Setting the price Decides the selling price Shows its own product price
Receiving the order Connects a source or types in the lead Receives, files and queues it
Confirming Nothing, unless they chose to confirm themselves Calls, checks, corrects, schedules callbacks
Packing and dispatch Nothing Packs at the hub, creates the parcel, hands it to the carrier
Collecting the cash Nothing The courier collects, the platform recovers the funds
Working out profit Checks their statements Calculates on delivery and credits the wallet
Getting paid Requests a withdrawal Pays out and issues a supporting document

Setting your selling price: the decision that makes the margin

The selling price is the only entirely free variable, and the one beginners settle fastest. The CODFamilia price of the product is shown on its page; the seller quotes the customer a total price, delivery included, that they choose themselves. The profit is what remains after taking the product price, the confirmation fee and the city's delivery fee out of that total.

Two mistakes recur. The first is forgetting the delivery fee, which varies from city to city: a selling price worked out on the cheapest city leaves nothing, or less than nothing, in a distant one. The second is forgetting the advertising cost, which the platform neither charges nor knows about: it appears on no statement, but it is paid on every lead, delivered or not.

A price set too low cannot be fixed with volume. Because an undelivered order costs the delivery fee, the return fee and the advertising with no revenue at all, a thin margin is wiped out by the first failure. The pricing page works through that calculation, return cases included.

Finding customers: your side of the work

Orders come from one of these sources, and none of them is supplied by the platform: paid advertising, a page or account with an audience, an online store that gets traffic, or direct conversations. The platform provides the means to let them in — a YouCan store connection, import from Google Sheets, a webhook, the REST API, or manual entry — not the orders themselves.

It is also the largest and least predictable cost. A lead costs money before it is a customer: the budget spent to get it is lost if the order is not confirmed, and lost again if the parcel comes back. That is why a COD seller watches their cost per delivered order far more closely than their order count.

For a first test, manual entry is enough. A handful of leads typed in by hand, confirmed, dispatched and paid for is worth more than an integration configured before anyone has checked that a product sells. The academy offers free courses on this; some are open without an account.

How long between the order and the money

The delay is made of three pieces: the time to get the confirmation call through, the transit time to the city, and the time for the funds to come back. None is instant, and the seller has already paid for the advertising before the first of them starts.

This gap is the central constraint of the business, well ahead of product choice. A seller spending an advertising budget every day receives the money for those sales several days later. While the business grows, the gap grows with it: the more you sell, the more working capital you are fronting.

The platform answers this partly with the advance on profits, requested against the profit of orders already dispatched but not yet delivered, capped at a share of those profits and deducted from later profit. It is a cash-flow tool, not income: if the parcels concerned come back, the advance was drawn against a sale that never happened.

Where the first few weeks most often stall

  • Waiting for orders to arrive — An approved account produces nothing by itself. Without a source of traffic the lead queue stays empty, however good the catalogue is.
  • Launching a campaign before checking stock — Inventory shows stock levels product by product. Spending a budget on an item that is running out produces leads you cannot serve.
  • Working out margin on one city only — Delivery fees are set city by city. A single selling price has to survive the most expensive city you are willing to deliver to, otherwise some cities have to be declined.
  • Neglecting the quality of the lead source — A mistyped number or a missing city produces a damaged lead that has to be clarified before anyone can call. A badly designed form therefore costs time on every order.
  • Judging a product too early — A handful of leads says nothing about a product: the delivery rate can only be read once the parcels have reached their destinations, which is days after the advertising spend.
  • Emptying the wallet on every withdrawal — Returns and fees are charged to the orders concerned. A balance withdrawn in full leaves nothing to absorb the returns of parcels still in transit.

The full path, from sign-up to first withdrawal

  1. Create an account

    An online sign-up with an email address, a phone number and a few details about your activity. No payment is asked for: there is no subscription.

  2. Wait for the account to be approved

    The application is reviewed by the team before access is opened. That is what stops anyone at all from shipping parcels in the platform's name. The page on becoming a seller sets out what is reviewed.

  3. Pick a product from the catalogue

    From the 1 products in the public catalogue, with their platform price, description and stock. A seller who wants an item the catalogue does not carry files a sourcing request; a seller with their own goods can have them managed as a private product.

  4. Set your selling price

    The seller decides the total the customer will pay the courier, delivery included. That is their decision, not the platform's, and it is what determines their margin.

  5. Connect a source of orders, or add a lead by hand

    A YouCan store connection, import from a Google Sheets file, a webhook, the REST API with a key, or the manual entry form. For a first sale, manual entry is the quickest route.

  6. The lead is confirmed by phone

    An agent calls the customer to check the product, the quantity, the total amount, the exact address and their availability. The lead is locked to that agent during the call, and a callback can be scheduled. The fee is 10,00 MAD per order, and nil for a seller authorised to confirm their own leads.

  7. The parcel is packed and shipped

    A parcel is created at the carrier, packed and labelled at the hub, then dispatched to the destination city among the 65 cities served. The seller does not handle the goods; the customer gets a public tracking link.

  8. The customer pays the courier

    The courier hands over the parcel and collects the amount in cash. If the customer cannot be found, the parcel goes back as a return and a return fee applies, depending on whether the customer refused after seeing the product or stayed unreachable.

  9. The profit is credited to your wallet

    On delivery, and only on delivery, the platform works out the profit — total paid by the customer less the product price, the confirmation fee and the delivery fee — and posts it to the seller's wallet. The statement keeps a line-by-line record.

  10. Request a withdrawal

    Above a minimum amount, the seller requests a transfer of their balance and receives a supporting document for the payment. Their public ID, in the form XXXX-XXXX, is used to attach the payment to the right account.

Frequently asked questions about how it works

How long does it take to start selling?
Technically, as long as it takes for the account to be approved, a product to be chosen and a price to be set. In practice the real delay is the one it takes to get orders: testing a product, writing an advert, spending a first budget and waiting for the first parcels to reach their destinations.
Do you need money to start?
Access to the platform and the catalogue is free, and there is no subscription. Advertising, however, is paid up front, and the confirmation and delivery fees come out of each order. A COD business therefore needs starting cash, even with no stock to buy.
Does the platform send me orders?
No. It receives, confirms, dispatches, collects and pays; it does not generate demand. Orders come from your advertising, your store or your audience. That is the difference between a management platform and a marketplace.
Do you have to buy stock in advance?
Not for catalogue products: they are stored and shipped by the platform, and their price is charged order by order, on delivery. A seller who owns their own goods can have them managed as a private product.
Who calls my customers?
A confirmation agent from the platform, unless you ask for and are granted permission to confirm your own leads. In that second case the confirmation fee does not apply and the calls, the callbacks and the notes are yours to handle.
When do I get my money?
An order's profit is posted to your wallet at the moment it is delivered, not when it is confirmed. You then request a withdrawal of your balance above a minimum and receive a supporting document for the payment.
What happens if the parcel comes back?
The product goes back into stock and can be sold again, but the order earns nothing: the delivery fee and the return fee are still owed, and the advertising budget spent on that lead is gone. Return fees are configured separately depending on whether the customer saw the product and refused it or stayed unreachable.
Can I sell my own product instead of a catalogue one?
Yes. A product can be registered as a private product, assigned to your account and visible to you alone, then handled like any other: confirmation, packing, dispatch, cash collection and profit credit.
Do I need an online store?
No. A lead can be typed straight into the platform, which is enough to sell through direct messages or over the phone. A store automates how orders arrive; it does not create them.

Also worth reading

Start with a first order, not with an integration

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