Features: everything the COD platform actually does

Finding and choosing a product to sell

A COD seller does not start with a tool, they start with a product. This is the platform's first function, and the one that determines everything else: the margin available, the delivery time, and how much stock the seller has to front — which, for catalogue products, is none, since the goods are held and shipped by the platform.

Each product page shows the CODFamilia price, that is, what the product will cost the seller on every delivered order. The seller then sets their own selling price freely; the gap between the two, less the confirmation and delivery fees, is their profit. No retail price is imposed.

• The public catalogue — The 1 products available to every seller on the platform, with price, description and stock. This is the normal starting point for a new seller.
• Private products — A product assigned to one seller and visible to them alone. This is the mechanism for a seller who has their own goods, or who has negotiated an item they do not want others selling.
• Sourcing requests — The seller describes a product they would like to sell and asks the team to source it. The request is tracked like a case, with an answer; it is not a magic button, and the lead time depends on the product.
• Inventory — Stock levels, product by product. A seller about to launch an advertising campaign on an item that is running out sees it before spending the budget.

Receiving orders, wherever they come from

An order enters the platform as a lead: an intention to buy, not yet a sale. Until it has been confirmed by phone, nothing is dispatched and no delivery fee is incurred. This distinction between a lead and an order underpins everything else.

Five routes in exist, and a seller can combine them. None is compulsory: manual entry is enough to start with, and many sellers run on it alone for a long time.

• Leads — The queue of orders awaiting confirmation, with their source, date and state.
• Damaged leads — A lead that arrived incomplete or malformed — an unusable number, a missing city, fields shifted by an import. It is set aside to be clarified rather than lost silently.
• Orders — A confirmed lead becomes an order, with its amount, city, parcel and history.
• Customers — The contact details of the seller's buyers, gathered so a repeat customer or a disputed delivery can be found again.
• Stores — The storefronts a seller has declared, which make it possible to know which shop each order came from.

Having every order confirmed before dispatch

No parcel leaves without a call having taken place. A confirmation agent takes the next lead from the queue; the lead locks to that agent for the duration of the call, so two people never ring the same customer. The agent checks the product, the quantity, the total to be paid to the courier, the exact address and whether the customer will be available.

Three mechanisms sit around the call. A callback can be scheduled for a date and time when the customer asks to be contacted later. The agent can amend the order during the call — variant, quantity, city — so the parcel goes out correctly. And an upsell is possible: offering a second unit or a complementary item while the customer is on the line.

This step is charged at 10,00 MAD per order, once. A seller may ask to confirm their own leads: in that case no confirmation fee applies, but the calls, the callbacks and the notes become their job. The page on order confirmation sets out what the call verifies and why it costs less than the returns it prevents.

Packing, dispatching and tracking the parcel

Once an order is confirmed, a parcel is created at the carrier. OzonExpress is the integrated carrier: parcel creation and status updates happen without re-entry. The parcel is then packed and labelled at the hub by a logistics operator and dispatched to the destination city.

On arrival there are only two outcomes. The courier hands over the parcel and collects the cash, or the customer cannot be found and the parcel goes back as a return. In the second case a return fee applies; it is configured separately depending on whether the customer saw the product and refused it, or stayed unreachable. The product itself goes back into stock and can be sold again.

Delivery fees are set city by city and differ from one city to another. Delivery covers 65 Moroccan cities; the full list and current fees are on the delivery cities page, because a price written into a sentence ages badly.

Getting paid, and knowing what you really earned

Profit is not credited when the order is placed, it is credited on delivery. That is the most important rule to grasp before signing up: until the customer has paid the courier, the seller has earned nothing, even with the order confirmed and the parcel in transit.

The calculation is explicit and contains no percentage: seller profit = total paid by the customer − CODFamilia product price − confirmation fee − delivery fee. No commission is taken on revenue and no subscription is charged. The pricing page works through this calculation in detail, including the return cases.

Who does what, and what surrounds the daily work

The platform splits the work across five roles. A seller has no need to know what the others see, but is better off knowing who touches their order, because that decides whom to approach when something sticks.

• Announcements — Information the platform pushes to sellers: a fee change, a stock-out, a logistics closure.
• Help and support tickets — A request opened from the account and tracked through to its answer, rather than a message lost in a chat thread.
• Settings — Account details, payment details and preferences, including the interface language.
• Seller levels — A tiered progression based on the seller's activity. It is a motivational element, not a promise of earnings.
• Academy — Free online courses on selling with COD; some are open to the public, with no account.