About: what CODFamilia is and how it earns its money

The problem this platform addresses

Moroccan e-commerce was built on cash on delivery, and that choice has a consequence nobody can route around: selling is not about capturing an online payment but about seeing a physical operation through to the end. A parcel has to be confirmed by phone, packed, moved, handed over and its price collected in cash by a courier — and then the money has to come back down to the seller.

A seller starting out holds that chain by hand, and it works. Past a certain volume the three pieces of information they need start getting lost: who was called and with what result, where each parcel is, and what the real margin is once fees and returns are charged. Orders in a spreadsheet, statuses on a carrier's website and notes in a notebook stop reconciling.

That reconciling work is what this platform does. It does not remove the steps — customers still have to be called and parcels packed — but it keeps one thread per order, from arrival to payment, so that no figure has to be looked for in two places.

What the platform does, and what it does not

The scope is worth writing down both ways round, because a misplaced expectation is the first cause of disappointment.

Who works on the platform

Several trades cross over the same order, and each one only sees what concerns it. It is worth knowing, in order to understand who to talk to when something jams.

• The seller — Chooses the products, sets the prices, generates the orders and follows the profit. The commercial risk is theirs.
• The confirmation agent — Calls customers to check the item, the address and the total before dispatch. A seller may ask to do this themselves, and then pays no confirmation fee.
• The account manager — Looks after a set of sellers and is their point of contact on their activity.
• The hub operator — Picks, packs and labels parcels from confirmed orders. Sells nothing and calls nobody.
• The end customer — Has no account: they get a public link for tracking the parcel, and pay the courier on receipt.

How the platform earns its money

This section is on this page by choice, because a seller is entitled to know what their provider earns from them before handing over their business.

The platform earns from two things, and only two. The first is the margin included in the product price shown to the seller, charged solely on orders that are actually delivered. The second is the confirmation fee, 10,00 MAD per order, charged once per order and nil when a seller confirms their own leads.

There is no percentage commission on revenue, no monthly subscription and no account opening fee. That absence has a consequence worth stating plainly: the higher a seller sells, the more they earn, and the platform earns not one dirham more. The product price is only charged on orders actually delivered, which aligns the interests on successful delivery rather than on the size of the sale.

Delivery fees, finally, are not margin: they cover transport, and they vary city by city for that reason. Return fees cover the cost of a parcel coming back, and two cases are configured separately because they do not cost the carrier the same.

One country, three languages

The platform operates in Morocco only, and the currency is the Moroccan dirham. This is not a stage before an announced expansion: cash-on-delivery logistics is a national trade, because it depends on a courier network, a reference list of cities and payment habits that do not transfer.

The interface exists in French, Arabic and English, and that follows the reality of the trade rather than a commercial intention. A Moroccan seller reads French, speaks Darija to their customers, and works with tools documented in English. The public pages of this site are published in all three languages for the same reason.

An online academy sits alongside the platform, with free courses on COD selling; some are open to the public without signing up.

Getting in touch

For a question about a specific order, the most effective route is a ticket from your account: the team sees the order record while reading the message, which saves a round trip just to identify it. Every seller also has an account manager.

For a general enquiry, a partnership proposal or a press request, the contact address and number appear at the foot of every page on this site. The contact page sets out which route suits which kind of request.